Over the years, R&D Insight has experienced a variety of B2B panel as well as consumer-based community-related research efforts. Initiating and maintaining a pool of dedicated research respondents can be extremely beneficial, but is not without its challenges. Following are key considerations. Populate the Right Participants: Carefully determine segments of who your initial participants will include, and work to screen and recruit the appropriate mix.
The world of ethnography has changed. Many of us had had our experiences of uncomfortably cramming researchers, clients and camera crew into consumer’s homes in an attempt to field “natural,” organic research. But thanks to digitally-based ethnography, those days are gone. Or are they? The Situation: R&D; Insight had the recent opportunity to collaborate with a local consulting firm on a customer experience journey mapping study for a Fortune 500 food processing firm.
Iterative research can take place in many forms, and for many reasons. For example, at the beginning of new project development, many clients undergo discovery research to learn about their audiences, competitive and industry climate prior to creating (and hopefully researching) new project concepts. As another example, desktop versus mobile-based live website usability testing can help provide an understanding of user expectations and gap analysis, so companies can prioritize future development efforts.